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Acne Book Scam
By Acne Free | September 8, 2008
“People won’t pay for prevention” - all marketers
One of the most recited marketing mantras of all time is that “people won’t pay for prevention”. I’ve been to marketing seminars that focus exclusively on how to extract the most amount of money out of consumers like you (and me) and when the speaker was asked to distill his core message down to a single bullet point this is what he said:
“Fat people want to pop a pill, go to bed fat, and wake up skinny”
Now he was using the weight loss market as an example, but according to him this principle universally applies to all markets. What he means is that people are only interested in quick fixes that don’t involve them having to lift a finger.
As much as I hate to admit it, and as much as I dislike the crass way the speaker described what people really want, I can’t argue with him. Take a look at all those infomercials that promise instant weight loss, a photographic memory overnight, millions of dollar working just 2 hours a week. These things have been around for decades and when one fizzles out another one comes along and makes the same claim and people trip over themselves to buy it.
There’s a couple books out their that I consider to be the acne version of a get-rich-quick scheme. They make big bold claims, and promise instant results, but like most things that sound too good to be true, don’t deliver on their promise.
The lesson here is that there are acne books out their that give good advice, but if you find one who’s claims sound too good to be true don’t waste your money.
Topics: Acne Products, Acne Website |